Potential Power is an industrial & commercial design firm that specializes in power system analysis, project management, and electrical engineering set-up for contractors and developers. This project was unique in various ways. Our client came to us with a blank slate and we took it from there. Not wanting to speak in front of the camera, we opted to develop a script and narrate over a set of visuals.
We worked with the client to source various locations that we can film that would represent their day-to-day operations: A job site, an office setting, and a completed job to represent their portfolio of work. To give the piece a high tech & modern feeling , we opted to shoot on Anamorphic lenses. To give it further energy and flow, we opted to shoot with a mix of static and handheld shots.